I Want to Be

I Want to Be
I Want to Be

Rather than sound like a “rinse, reuse, recycle” broken record, I Want to Be urges people to give their trash new life. In partnership with Keep America Beautiful and the Ad Council, this campaign turns things like water bottles and aluminum cans into new, inventive, and useful objects like park benches, bikes, and siding for sports stadiums. With short videos that put a theatrical spin on recycling, I Want to Be helps us rethink our garbage and how to get rid of it the best way possible.

Time to spread the word? Become a recycling expert here.

Photo: I Want to Be

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